Released on = March 6, 2007, 10:48 am

Press Release Author = Scott Anthony, Pizza Partner

Industry = Food & Beverage

Press Release Summary = Innovative Holiday Marketing

Press Release Body = Buffalo, NY, March 1, 2007 - Chick-N-Pizza Works was the
pioneer of drop off catering in the western New York area over 30 years ago. Today,
John Fortini, owner of Chick-n-Pizza Works located at 129 Abbot Road in south
Buffalo keeps the family business alive and well. Fortini was recently recognized
by Pizza Partner, the premier consulting partnership in the pizza industry, for his
timely and novel marketing ideas. "I was thrilled to share some of my ideas with
other operators", said Fortini.
As Chick-N-Pizza Works approaches spring all things Irish come to mind. His new
Family Meal Solutions, which are quickly becoming the most popular menu items, led
john to create the Sensational Shamrock Sampler for the week of St. Parick's Day.
The combo includes the custom made 29" Shamrock shaped pizza along some green sides,
enough to host your own St Pat's event. The Killian's Irish Red pizza, yes it's
made with beer, is the perfect pizza for those with a taste for more than 'pub
grub'. This specially formulated holiday recipe is covered with generous portions
of Black Angus steak, mushrooms, peppers and a blend of cheeses atop John's special
blend of olive oil & spices.
Community outreach firmly roots Fortini as the leading pizzeria / caterer in the
area. This is reinforced by a new movers program, where Fortini provides a
complimentary pizza to new residents of the Irish Heritage District. Old fashioned
hospitality and ingenious marketing make Fortini a breath of fresh air in today's
competitive market.
What is next for Chick-n-Pizza Works? Fortini adds, "We want to guarantee you'll
get honest food and honest prices and I want to mix in some fun too." Fortini
recently unveiled a rewards program for loyal customers giving them unadvertised
specials. The combination of people skills, technology and food service expertise
enables him to execute a direct email program catering to today's busy lifestyle.
Learn more about these and other happeinings at www.Chick-n-Pizza.com .

~END~




Web Site = http://www.chick-n-pizza.com

Contact Details = John Fortini
Chick-n-Pizza
716.583.2147
129 Abbot Road
John.Fortini@chick-n-pizza.com
Buffalo, NY 14220
www.Chick-n-Pizza.com